Category Archives: Infographics

last thing i promise

I think this style would be perfect for an ikea campaign or any brand that wants to communicate a sense of fun


just look

conveying information

Just because the saying ‘a picture is worth a thousand words’ is cliche doesn’t mean it isn’t true. Though I can’t confirm it, I would say that this cliche is also the motto of infographics lovers (guilty) across the world.

Infographics (information graphics for the n00bs) is the practice of condensing large amounts of information into a visual representation that anyone can understand. They are simple, elegant and efficient and prove once and for all why we should just let graphic designers run the world.

Infographics are so common in our world, we interact with them daily without even realising how much information we’ve gleaned from them. The first time I really understoof how powerful they were was watching Dr Hans Rosling’s Ted Talk ‘New insights on poverty’

Here was hugely serious information being presented in a way that was not only watchable but I retained what I was being told. The numbers had impact and relativity.

I’m told constantly that as part of Gen Y I’ve got a severely limited attention span. Infographics is the remedy. Actually I’m sure that if my highschool chemistry textbook included more I’d be cloning sheep right now. Infographics have been scattered around the market for decades but there hasn’t really been a platform to fully enable my addiction



came along earlier this year.

Here’s an example from the site from Vancouver-based AMC:

The simplicity and colour scheme work so well and there is a very logical flow to the whole thing. The use of the gradient moving from black to blue aids the eye’s progression down the page and compliments the shift from doom and gloom facts to one potential solution.

This next one is definitely my favourite. Not only is it extremely true (though I think they are going a bit easy on the pencil mustache) but think about the volume of information being conveyed. If you were to try and convert this into text, including in-depth descriptions of each beard, it just wouldn’t work.

Within ‘The trustworthiness of beards’ Matt McInerey highlights the three biggest strengths of infographics:

1) showing something will always be more efficient and accurate than trying to describe with words
2) relating sets of data or information to something else gives them gravity and makes it understandable
3) infographics are fun

Here’s another from Column 5 Media. Social media consumers know how true it is, poor myspace…