getting heard in the crowd

According to there are over 170m blogs. 6,505 of these blogs, including this one, were created in the last 24 hours. In the wake of all this creation, a rush of content, how do some manage to distinguish themselves?

The best blogs seem to go beyond mere daily posts, offering something quirky, cool, juicy or interactive. They have an identifiable image and personality and communicate something, just like successful brands do.

This blog is about the crowd that creates and distributes content via social media. There are 750m facebook users, 25bn tweets were sent last year and 2bn videos are watched every day on youtube.

It’s a big crowd.


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